Swatch Automates Movement Assembly, Pushing Watchmaking Into The Third Quarter Of The 20th Century

While I kid a bit in the headline, this is actually pretty cool: Swatch, the largest manufacturer of mechanical watch movements in the world, has created a movement that is assembled entirely using automated systems. Why is this important? The watch industry was originally gutted by the rise of cheap quartz watches, making this piece quite ironic, and this means that more people will be able to own higher quality mechanical watches from a trusted brand.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/slkSp224LY4/

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